Toonz Media Group, India’s top animation studio, has launched MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs across the country. The FAST channel—built on technology from streaming infrastructure provider Amagi—marks the animation giant’s deliberate expansion into the connected television market, with intentions to grow globally in the coming years. The service will begin by targeting Southeast Asian markets such as Malaysia, Singapore and the Philippines, before moving into North America, Europe and the Middle East. Drawing from Toonz’s comprehensive collection of over 25 years of animation production, MyToonz offers a curated selection of kids’ content including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the rapidly growing FAST streaming sector.
A New Age for Complimentary Streaming TV
The launch of MyToonz marks a significant shift in how creators of content are approaching distribution in an increasingly fragmented media landscape. As conventional TV watching patterns continue to decline, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have emerged as a vital alternative for connecting with families and children. Toonz’s choice to shift towards this model demonstrates broader industry recognition that FAST platforms offer a sustainable pathway for generating revenue from content whilst preserving accessibility. By collaborating with LG Electronics, one of the world’s biggest TV makers, Toonz has secured premium placement on vast numbers of devices across Indian households, removing barriers to viewership and ensuring its programming gets to viewers without subscription friction.
Viswanath Rao, representing Toonz Media Group, stressed that the channel constitutes the company’s deliberate approach to shifts in how people watch content and the connected television revolution. The working relationship with Amagi, a video delivery platform trusted by broadcasters and operators across dozens of countries, underscores Toonz’s dedication to building infrastructure equipped to handle major broadcasting requirements. For LG India, the introduction of MyToonz strengthens its current lineup of ad-supported channels, reinforcing the manufacturer’s role as a source of premium content at no charge to viewers. This partnership demonstrates how conventional broadcasters and hardware manufacturers are collaborating more frequently to build audience share in the FAST ecosystem.
- MyToonz draws from a quarter-century of experience in animation production
- Service covers internationally developed properties and India-rooted programming
- Toonz produces more than 10,000 minutes of programming per year in Thiruvananthapuram
- FAST model bypasses subscription barriers whilst facilitating ad-based monetisation
Building upon Three Decades of Animation Excellence
MyToonz’s debut is underpinned by Toonz Media Group’s formidable track record in animation production, extending across over two decades of creative development at its Thiruvananthapuram headquarters in Kerala. The studio’s prolific output—more than 10,000 minutes of original content each year—establishes it as one of India’s premier animation powerhouses. This established infrastructure and creative pedigree afford MyToonz with a substantial competitive advantage, securing the channel launches with a carefully selected collection of content rather than relying on limited or standard content offerings.
The breadth of Toonz’s content collection allows MyToonz to serve broad audience preferences and different ages within the kids’ entertainment segment. Rather than starting with a narrow selection, the channel leverages extensive built-up IP assets and creative capabilities. This foundation enables Toonz to fill MyToonz with quality content across multiple genres from launch, whilst concurrently continuing to produce new material to maintain engagement and appealing for viewers. The company’s demonstrated capability to oversee extensive production activities strengthens its capability to support the FAST channel over the long term.
A Comprehensive Content Collection
MyToonz’s content portfolio reflects Toonz’s two-pronged approach on both worldwide produced properties and uniquely Indian storytelling heritage. The channel offers titles such as “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” spanning animation-based interpretations of traditional Indian narratives paired with contemporary children’s entertainment. This balanced mix resonates with families seeking culturally resonant content whilst sustaining exposure to worldwide known intellectual properties, positioning MyToonz as a genuinely inclusive platform.
Strategic Partnerships Driving Worldwide Growth
Toonz Media Group’s growth approach relies heavily on key collaborations with proven tech and delivery networks. The partnership with Amagi, a major technology supplier for FAST channels, supplies the technical backbone needed to grow MyToonz into different territories and formats. Amagi’s platform is already deployed by media companies and streaming services in dozens of countries, delivering proven expertise in handling complex streaming deployments. This partnership permits Toonz to focus on content creation whilst leveraging proven systems created to support long-term advertising-funded streaming models. The arrangement illustrates how media producers can enhance international reach by partnering with specialised technology partners rather than building proprietary systems from scratch.
The relationship with LG Electronics represents another critical pillar of MyToonz’s distribution approach. By gaining placement on LG’s smart TV platform across India, Toonz gains immediate access to millions of households without requiring consumers to add supplementary software or purchase separate services. This embedded distribution model substantially reduces barriers to discovery and adoption. LG’s present collection of free channels establishes an established ecosystem where MyToonz can prosper, whilst the company leverages LG’s hardware reach and brand credibility. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, comparable alliances with regional hardware makers and digital distribution services will become vital to recreating this success across varied regions.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Systems Powering the Service
Amagi’s technology platform establishes the operational backbone of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is designed to support IP-based distribution networks, which Amagi identifies as essential for building sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than creating proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst preserving consistent quality and reliability. This approach allows the company to direct investment toward programme development and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Reimagining Children’s Entertainment Distribution
MyToonz marks a significant shift in how kids’ entertainment connects with viewers across India and beyond. Rather than banking only on traditional TV schedules or paid streaming services, Toonz is leveraging the FAST format to make accessible high-quality animated content. This approach recognises the shifting consumption patterns of today’s families, where easy access, convenience, and free content have grown essential. By integrating MyToonz with LG smart TVs, the company reduces obstacles that often obstruct content discovery, allowing children and families to encounter compelling content without navigating complex app ecosystems or financial obstacles.
Viswanath Rao’s statement that “content creators must keep pace with them” underscores Toonz’s recognition of core sector change. The FAST channel model enables the studio to capitalise on its vast library using advertisements whilst offering households premium entertainment at no cost. This two-stream revenue model differs markedly from standard paid services, where customer acquisition and loyalty drive profitability. For Toonz, which generates over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model delivers an efficient distribution pathway that expands viewer access whilst maintaining financial sustainability. The launch demonstrates the company’s aspiration to establish itself as a dominant force in children’s entertainment distribution rather than simply a content producer.
- FAST channels eliminate subscription barriers whilst creating revenue through targeted advertising
- Direct smart TV integration offers seamless access without requiring separate app downloads
- Ad-supported model allows Toonz to monetise vast content libraries effectively
